Hello!

My name is Sandy Chang.

I am a creative lead based in Taipei. 

Creative. Strategic. Globally minded.

I’m a visual thinker and experienced creative leader with over a decade of work across Asia and North America, specializing in visual merchandising, retail marketing, and brand storytelling for global beauty and luxury brands.

At The Estée Lauder Companies, I lead regional visual execution and marketing for M·A·C Cosmetics and Bobbi Brown across Hong Kong, Macau, and Taiwan—transforming ideas into compelling campaigns across retail, digital, and experiential platforms. From concept to rollout, I collaborate with photographers, stylists, and filmmakers to bring bold, brand-aligned visions to life.

With a strategic mindset and a meticulous eye for detail, I create immersive brand experiences that resonate emotionally while driving commercial impact—crafting stories and experiences that connect audiences, culture, and brands.