Creative Direction
Digital Campaign/ PR Mailer Design/ Social Media Creation
MAC Cosmetics
EYE CAMPAIGN CURATION
眼部妝修計畫
Curated cohesive visual narratives across photography, social media campaigns, and in-store takeovers.
Artsy trend creation
Counter Customer Engagement Events
MAC Cosmetics
DADAOCHUNG GRAND OPENING SOCIAL POSTS CURATION
Owned end-to-end brand integration, leading store design, cultural localization, and social content strategy to seamlessly position a Western brand within a historic Eastern neighborhood.
TF INTERIOR
SOCIAL MEDIA CONTENT AND BRAND REVITALIZATION
With over 30 years of heritage, TF Design was ready to evolve for a new generation of homeowners. I reimagined their visual identity on social media by transforming their archive of still photos into dynamic, story-driven reels that highlighted craftsmanship, space flow, and everyday living. By modernizing their photo library and reshaping how their work is told, the brand now speaks to a younger, design-savvy audience while honoring its legacy.
MAC Cosmetics
VELVET BLUR LAUNCH
Coordinated and participated in creating local Instagram beauty visuals, PR box designs, and other brand assets.
Instagramer look
MAC Cosmetics
LUSTREGLASS LAUNCH
Art directed and coordinated product ambient and beauty photoshoot.
WOWHOW SPORTSWEAR
Art directed and coordinated studio photoshoots and marketing concepts for the purpose of digital exposure and lookbooks.
HOME DELIGHT FURNISHINGS
Art directed and coordinated content production, including illustration, music licensing, and voiceover talent selection.