Consumer Engagement
Store Distribution VM Design/ Enhanced Store Visual Merchandising Activity/ POP-UP Events/ PR Events/
MAC Cosmetics
STORE DISTRIBUTION PLANNING
As store design evolves, the focus is on creating spaces that remain relevant and engaging to consumers. Located in a historic Taiwanese neighborhood, the store features a lantern-inspired concept and motif designs for gift wrapping, incorporating local landmarks and traditional elements to deepen customer connection. I managed project timelines and vendor coordination, collaborating with APAC design, sales, and management teams to deliver a retail space that celebrates local culture while enhancing the brand experience.
Da Dao Cheng- FSS format
Hanshin Dome
SOGO Taipei
MAC Cosmetics
STUDIO FIX FLUID SPF 15 24HR MATTE FOUNDATION PRESS DAY
Art directed and coordinated the press day’s visual concept and venue design.
Inspired by the I WEAR MAC theme, the event featured an in-studio photography experience, highlighting the confidence and flawless finish guests enjoy in front of high-resolution cameras when wearing MAC Studio Fix Fluid Foundation.
MAC Cosmetics
WINTER POP-UP STORE – DESIGN & PLANNING
Curated and executed a high-impact winter pop-up store, featuring an immersive photo moment that drove significant foot traffic and customer engagement. The activation was recognized by the Regional General Manager as a best-practice case, showcasing innovative visual merchandising and effective shopper interaction strategies.
MAC Cosmetics
HYPER REAL PRESS DAY
Art directed and coordinated visual planning and venue design for the press day.
The skywalk entrance was inspired by the airy, weightless feel of clouds, reflecting the product’s outstanding featherweight performance. The immersive design encouraged guests to capture and share their experience on social media, showcasing how the product empowers them with its light, effortless wear.
MAC Cosmetics
MAC YOU GLOW Y2K光次元咖啡館
Art directed and designed event visuals, including brand activations, retailer events, and graphic elements. By integrating marketing and sales objectives into the design, I created a cohesive, unified experience featuring interactive components that engaged attendees and maximized the event’s overall business impact.
POP-UP EVENT
KEY VISUAL CREATION
social elements
