Experiential Storytelling & Activation Design
POP-UP Events/ PR Events/ Street Activation
MAC Cosmetics X UR Living
Grab-&-Glow 時髦包妝站
Reimagined retail by removing traditional beauty advisors and encouraging spontaneous add-to-bag behavior. Blended the convenience of a vending machine with the playful, moment-capturing appeal of a photobooth to create a hybrid touchpoint that drove impulse shopping and effortless product discovery.
MAC Cosmetics
M·A·C QQ WATER PARK
Led the creative direction for the Glowplay franchise tour, designing a waterpark-themed pop-up that captured a youthful, playful summer vibe. Integrated the popular “Charm My Bag” concept with MAC Bear gifts to drive engagement and sales, while creating versatile, transformative props adaptable to multiple environments. The activation achieved a 10% sales increase during the tour period.
POP UP DESIGN
EVENT IMAGE
MAC Cosmetics
STUDIO FIX FLUID SPF 15 24HR MATTE FOUNDATION PRESS DAY
Art directed and coordinated the press day’s visual concept and venue design.
Inspired by the I WEAR MAC theme, the event featured an in-studio photography experience, highlighting the confidence and flawless finish guests enjoy in front of high-resolution cameras when wearing MAC Studio Fix Fluid Foundation.
MAC Cosmetics
HYPER REAL PRESS DAY
Art directed and coordinated visual planning and venue design for the press day.
The skywalk entrance was inspired by the airy, weightless feel of clouds, reflecting the product’s outstanding featherweight performance. The immersive design encouraged guests to capture and share their experience on social media, showcasing how the product empowers them with its light, effortless wear.
MAC Cosmetics
MAC YOU GLOW Y2K光次元咖啡館
Art directed and designed the visual experience for this Y2K-inspired pop-up, including brand activations, retailer events, and graphic elements. By aligning design with marketing and sales goals, I created a cohesive, immersive environment featuring interactive elements that engaged attendees and amplified business impact. Inspired by the arcade culture of the early 2000s, the space was transformed into an interactive, Instagram-worthy setting, encouraging social sharing and memorable guest experiences.
VISUAL CREATION
POP-UP EVENT
EVENT DESIGN
