about me

I lead creative and experiential design for The Estée Lauder Companies across M·A·C Cosmetics and Bobbi Brown in Hong Kong, Macau, and Taiwan.

Shaped by a family of designers, my artistic mindset grew from early experiences in galleries, theater, and performance. This foundation informs my approach to visual clarity, spatial storytelling, and emotionally driven design.

My work spans experiential concepting, retail experience and visual merchandising, graphic systems, and event design—bringing brand narratives to life across physical and digital touchpoints. As a project lead, I drive cross-functional creative alignment, manage timelines and teams, and guide concepts from idea to execution with precision and intention.

I focus on crafting immersive brand moments that feel thoughtful, visually resonant, and strategically grounded—experiences that not only capture attention but deepen the way people connect with a brand.